Shopify Projects
Each Shopify Analytics project focuses on optimizing ecommerce performance through detailed GA4 audits, Google Tag Manager (GTM) implementations, and conversion optimization for Google Ads. This includes UTM tracking for accurate attribution, funnel analysis, A/B testing, and audience segmentation to enhance campaign performance and ROI.
Projects also incorporate paid media strategies like retargeting, performance tracking, and attribution modeling to ensure businesses maximize their return on ad spend (ROAS). The result is actionable insights that drive growth and improve overall conversion rates.
Google Tag Manager & GA4 Projects
These projects focus on auditing and optimizing Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementations across various platforms, not just ecommerce. The audits are designed to fix errors, troubleshoot tracking issues, and ensure accurate data collection. By optimizing GTM and GA4, clients benefit from improved tracking setups, smoother data flows, and more precise reporting for their marketing efforts.
Each project involves troubleshooting technical issues, refining event tracking, implementing UTM parameters for proper attribution, and improving overall campaign performance. The goal is to provide actionable insights and ensure that GA4 and GTM are functioning flawlessly, enabling businesses to make data-driven decisions with confidence.
Consent Mode V2
These projects focus on implementing and optimizing Google’s Consent Mode V2, ensuring compliance with privacy regulations like GDPR while maintaining effective data tracking. With expertise backed by a OneTrust Certification, the implementation ensures that websites respect user consent preferences while still capturing valuable insights for Google Ads and Analytics.
The service includes configuring consent tags, troubleshooting issues, and ensuring a seamless integration of Consent Mode V2 with existing tracking systems. This allows businesses to stay compliant, optimize ad performance, and maintain data accuracy—all while adhering to the latest privacy standards.
